Best Places to Invest in Jackson

Jackson and its surrounding suburbs are quickly becoming magnets for real estate investors. The market boasts affordability, consistent rental demand, and laws that favor landlords. Whether buying your first rental property or expanding your portfolio, Jackson offers opportunities many larger metros can no longer match.

In this guide, we’ll go over the top suburbs and market dynamics that make Jackson one of the best places to invest. You’ll learn where different types of properties are located, what kind of returns you can expect, and how to weigh risk and reward across the area. A property here can provide dependable income and long-term value, especially when supported by a skilled Jackson property management team that understands local tenants, pricing trends, and challenges.

The Best Places to Invest in Jackson

Choosing where to buy is one of the most important steps for any investor. Around Jackson, every area has something different to offer. Some neighborhoods are known for their long-term appreciation and family-oriented communities, while others provide lower costs and stronger cash flow. 

When comparing neighborhoods, consider key factors like price-to-rent ratios, tenant demand, job and economic growth, school ratings, crime rates, and revitalization trends. These details can help you determine not only where to buy, but also which types of properties are most likely to fit your investment goals. Below, you’ll find some of the best places to invest in Jackson with these factors in mind. 

Madison

Madison is about 15 miles north of downtown Jackson, easily accessible from I-55. Considered an A-class market and ranked the best place to live in Mississippi, it’s known for its strong school district, family-friendly feel, and newer homes. Many properties were built within the last 15 years and typically sell for more than $400,000. Investors in Madison should be aware of the area’s high entry prices and very low cap rates. As one of the wealthiest counties in the state and home to executive-level professionals, these homes attract long-term renters who care about comfort and quality. 

With a new Amazon Web Services data center expected to bring thousands of jobs and stronger housing demand, Madison’s appeal is only growing. A Jackson investment property here may focus more on long-term equity than quick cash flow, but the stability is hard to beat. 

Ridgeland

Ridgeland lies roughly 12 miles north of Jackson, hugging the shores of the Ross Barnett Reservoir. It's often described as an A/B-class market due to its well-established neighborhoods and strong tenant demand. Homes here are typically around 30 years old, and rental rates remain competitive due to the city’s proximity to shopping, parks, and major employers. Properties here are valued at around $276,000 on average, which is up 3.7% year over year, while the average rent is $1,550.

An investment property in Ridgeland can offer dependable appreciation and regular occupancy, especially when supported by an attentive Jackson property management company. 

Brandon

16 miles east of Jackson, the neighborhood of Brandon is divided by I-20 into Old Brandon and New Brandon. Old Brandon offers more affordable homes built 15 to 30 years ago, while New Brandon features newer properties, typically 5 to 20 years old. The area is typically classified as a B market, attracting working professionals and families drawn in by the top-rated schools and proximity to major employers in the growing retail and logistics sectors.

Home prices usually sit around $282,000, with the rental rate for all property types hovering close to $2,000. The mix of affordability and tenant demand makes Brandon ideal for investors seeking balanced returns. With the help of an experienced property management team, you can keep your Jackson investment property here performing well. 

Pearl

Pearl is located roughly 8 miles southeast of downtown Jackson just across the Pearl River. It’s one of the metro’s most affordable options and serves as a C-class market with high rental demand. It appeals to blue-collar and service-sector families, with a growing base of logistics and warehouse employers creating more rental demand and stronger cash flow potential than nearby Madison or Clinton.

Homes in Pearl are typically priced around $198,000 and rent for an average of $1,485 per month. Many investors here can still achieve returns close to the 1% rule, which is increasingly rare in today’s housing market. For those looking for the best places to invest in Jackson, Pearl stands out. 

Flowood

Flowood is approximately 10 miles northeast of downtown Jackson in Rankin County. It’s considered an A/B-class market thanks to newer construction, strong schools, and convenient access to major retail centers like Dogwood Festival Market. The area attracts professionals, families, and healthcare workers who appreciate the area’s amenities and newer housing stock.

The majority of homes here were built within the last 10-15 years, featuring modern layouts and energy-efficient designs. The average home sells for $325,000 and rents for $1,950. Renters here often look for comfort, quality, and proximity to shopping and employment. A Jackson investment property in Flowood can attract long-term tenants willing to pay premium rates. 

Clinton

Clinton sits about 11 miles west of Jackson along I-20. It’s a well-established A/B-class market known for its excellent school district, low crime rate, and strong rental demand. Homes here generally go for around $233,000 with rents averaging $1,750 per month. 

Mississippi College and major employers like Continental Tire contribute to a strong local economy and a consistent tenant base. Its separate municipality status and dedicated school district make it particularly attractive for families and working professionals seeking long-term rentals. A Jackson investment property in Clinton can give you a reliable income with minimal risk of vacancies. 

Belhaven & Belhaven Heights

Belhaven and Belhaven Heights lie about 2 miles north of downtown Jackson and are among the few appreciating neighborhoods within Jackson’s urban center. They’re some of the city’s oldest and most charming areas, known for their historic homes, walkable streets, and proximity to hospitals and universities. These neighborhoods are considered B-class markets due to their central location, strong community feel, and ongoing appreciation. 

Investors will find a mix of single-family homes, duplexes, and small multifamily buildings, with strong demand from professionals, students, and medical staff. Properties here also work well as long-term rentals or short-term furnished options, thanks to proximity to Belhaven University and Millsaps College. Most homes sell for around $217,000 and rent for $1,175. With help from a Jackson property management company, these older homes can remain both attractive and profitable. 

Fondren 

Fondren is a B-class market located about 4 miles north of downtown Jackson, adjacent to UMMC and State Street. It’s an eclectic, artsy area that has been undergoing revitalization in recent years, with ongoing gentrification pushing rents higher and higher. 

Properties here range from older bungalows to renovated multifamily homes, with the average home going for $243,000 and rental rates sitting between $1,400 and $2,366. The area attracts young professionals and creatives drawn to its local businesses and community feel. A Jackson investment property in Fondren can perform especially well with cosmetic updates or BRRRR-style strategies. 

North Jackson

Considered a B-class market, North Jackson is roughly 7 miles north of the city center and includes Ridgeland, Heatherwood, and Eastover. These neighborhoods are made up of well-kept homes built between the 1970s and 1990s, often sitting on larger lots with mature landscaping. 

Most homes in these neighborhoods are valued at $173,000 and rent for as little as $995 and as much as $1,429. They’re ideal for investors who want steady appreciation and reliable tenants instead of high-maintenance, high-turnover properties. Popular among families and retirees, the area is one of the best places to invest in Jackson. 

Areas to Approach with Caution

Not every neighborhood around Jackson presents the same level of opportunity. Areas such as West Jackson and South Jackson face higher vacancy rates, maintenance issues, crime, and problems with rent collection. These areas often fall into the D-class category.

In 2023, Jackson recorded 118 homicides, placing it among cities with the highest per-capita rates in the country. While community programs like the 2024 Operation Unified initiative are working to improve safety, investors should still budget for added security and repairs when buying in these regions.

If you’re considering investing in higher-risk areas, it’s crucial to maintain extra reserves and work with a trusted Jackson property management company. The right team will carefully screen and place tenants, take care of maintenance issues before they escalate, and ensure your property remains in top shape. 

Market Numbers and Rental Yields

Despite the few D-class neighborhoods nearby, Jackson offers stronger rental yields than many larger U.S. cities. For example:

• A home in Pearl priced around $140,000 can rent for $1,400 to $1,500 per month.
• In Clinton, a $190,000 home often rents for about $1,750.
• Homes priced between $160,000 and $220,000 in Brandon can rent between $1,600 and $1,750. 

Across the metro, average rent sits near $1,090 per month, while the 2025 fair market rent for a two-bedroom is around $1,232, outperforming many national averages. With professional property management, investors can protect their margins, minimize vacancies, and secure consistent returns on any Jackson investment property.

Economic Drivers Supporting Rental Demand

Jackson’s rental market benefits from a diverse economy and several major employers. The University of Mississippi Medical Center, Nissan’s Canton plant, Amazon, Continental Tire, and the state government all provide a regular influx of tenants. The region is also home to more than 10 colleges and universities within a 45-mile radius, creating consistent demand from students, faculty, and staff. Many renters come to the area temporarily for work assignments or medical training, which creates consistent turnover and occupancy opportunities. For investors, hiring a professional Jackson property management company ensures properties stay leased and compliant, even in a competitive rental market.

Taxes and Landlord Laws

Mississippi’s property tax rate sits around 0.8%, less than half of the national average, improving cash flow margins for landlords. The state is also known for being landlord-friendly, with relatively simple processes for evictions and lease enforcement compared to other states. 

For investors managing a Jackson investment property, these laws and tax advantages create an environment that supports profitability and lower long-term risk. This is especially true for those that work with a seasoned Jackson property management company that’s familiar with local regulations. 

Off-Market Opportunities 

Some of the best places to invest in Jackson aren’t even publicly listed. Local agents and property managers often maintain lists of 20 to 30 off-market properties that include generational sales, fixer-uppers, and other deals that don’t appear on the MLS.

By partnering with a connected Jackson property management company, investors can gain early access to these listings and secure properties with less competition, an advantage that can make a major difference in today’s tight housing market.

The Takeaway: Keeping Your Jackson Investment Property Profitable

Jackson continues to prove itself as a dynamic, affordable, and promising real estate market with something for every type of investor. A-class areas like Madison and Clinton provide long-term stability and attract high-quality tenants, while B-class suburbs like Ridgeland, Brandon, and Flowood offer steady appreciation and consistent rental demand from families and professionals alike. For investors focused on stronger cash flow, C-class markets such as Pearl present lower entry prices and dependable rental income.

No matter your strategy, partnering with Evernest can make all the difference. Reach out to our Jackson property management team today and see how we can help your property stay occupied, well maintained, and profitable in one of the South’s most resilient housing markets!